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Dress smarter. Shop better. Feel confident.

Your AI-powered stylist that curates outfits, digitizes your wardrobe, and shops with you — all in one chat.

Fashion isn't broken. But how we decide what to wear is.

One profile. Infinite possibilities.

From styling to shopping, your Elara Profile adapts to your life—capturing your fit, preferences, and vibe to deliver personalized recommendations that get smarter over time. One setup, endless value.

Chat-First Experience

No more filters. Just ask. Elara handles the rest.

Chat-First Experience

Digitized Wardrobe

Upload your closet or let Elara auto-tag your outfits from photos.

Digitized Wardrobe

Smart Outfit Planning

Get daily looks curated for your body type, vibe, and weather.

Smart Outfit Planning

Context-Aware Shopping

Only see products that match your style and fill real gaps.

Context-Aware Shopping
your closet is about to get
smarter

Elara fits your lifestyle.

Plan outfits for my NYC trip next week.

Suggest jackets that go with my green trousers.

What should I wear for a rooftop wedding?

Show me brands like COS, but cheaper.

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What People Are Actually Struggling With

Online shopping feels like gambling—half the stuff doesn't fit or look right.

Sophie Gray

Sophie Gray

Harvard'23

I hate wasting money on clothes I never end up wearing.

Sophie Gray

Sophie Gray

Harvard'23

Every shopping site feels the same—too many options, no real help.

Sophie Gray

Sophie Gray

Harvard'23

I have a closet full of clothes but nothing I feel good in.

Lincoln Stanton

Lincoln Stanton

I waste hours scrolling through outfits and still end up wearing the same 5 pieces.

Chance Bator

Chance Bator

I wish someone could just tell me what to wear for my trip or a date.

Ann Schleifer

Ann Schleifer

I never know if something actually suits my body or just looks good on the model.

Paityn Donin

Paityn Donin

A game-changer for my productivity. Now I can challenge myself and earn real rewards for sticking to my screen time goals!

Adison Vetrovs

Adison Vetrovs

I like too many styles—I need help narrowing things down.

Davis Philips

Davis Philips

Shopping online is overwhelming. I always return half of what I buy.

Alena Franci

Alena Franci

I want to dress better but I have no idea what my style even is.

Makenna Saris

Makenna Saris

I follow fashion influencers but can't figure out how to apply that to my own style.

Gretchen Bator

Gretchen Bator

I don't know how to mix and match things in my wardrobe.

Sophie Gray

Sophie Gray

Harvard'23

I keep buying clothes that don't go with anything I already own.

Sophie Gray

Sophie Gray

Harvard'23

I wish someone would just tell me what to wear for a date or event.

Sophie Gray

Sophie Gray

Harvard'23

Be first. Be stylish.
Be in the know.

It's not just an app. It's your future stylist.

Elara